Content Headings

Content headings provide semantic structure for search engines. With the use of headings we are able to tell search engines what a page is about and how it is structured. This is done with the use of headings H1 to H6. Heading H1 is the most important level of heading and this decreases down to H6.

Use of Content Headings

Headings are an often overlooked but very important part of on page SEO. This is because Headings are given a lot of weight by search engines. If pages use important keywords in these headings then these automatically have a higher priority than regular body content.

Content headings also help readability and when present user will often scan headings before reading content. This is a good way to not only show search engines that your page is relevant but also your readership.

Optimisation of Content Headings

• Pages should include an H1 heading. This is the highest level of heading and should include the primary key phrase for a page.
• Below H1 use H2 as a sub heading using your key phrase in a long tail format
• Avoid using lower level heading tags without having used the higher level tags first. For example H2 should only be used after and H1. It’s important to maintain the heirarchy