On-Page Optimisation
Attracting visitors to your website is crucial if it is to be a success. One way users will find your site is through on-page optimisation. This is where a page is optimised to its full potential, without even starting to look at outside factors.
On page optimisation is important as it provides a solid foundation for all your future search marketing efforts. Over the years Google and other search engines have changed their algorithms but the truths of on page optimisation remain and at a basic level cover:
Why is on page optimisation important?
On page optimisation is all about communicating to search engines what the page is about. We need to provide structure to our content. At the end of the day a search engine is just a machine trying to understand what a page is about and how it compares to other pages about the same thing.
On page optimisation helps usability
Helping search engines understand content also helps visitors. Web users don’t read content until they are engaged in with it. Initially they only scan the first paragraph then headings, looking for keywords. For search engines the keyword you use in the first paragraph and headings are also important.
Difficulty of on page optimisation
On page optimisation is one of the simplest forms of SEO you can undertake. You will be able to make changes and see the results quickly. In contrast with off page optimisation such as link building you have little control and is very time consuming. Before you begin you should have already done your keyword research and know what terms you are trying to rank for with a given page.
Ready to start you on page optimisation journey?
Follow the links below which will guide you step by step through on page optimisation
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