Page Title Optimisation

Page title tag optimisation is one of the most valuable tools in the SEO toolbox. There is nothing more important for on page optimisation than the page title tag. A well optimised page title will have a huge impact on website rankings. To non SEOers it is easiest to describe the page title tag as the Google Title or Browser Title. This is the title that appears in search results and on your browser window in the top bar.

Optimising Page Titles

• The page title should include the terms that a page is optimised for
• Include brands in the page title but after the primary terms
• Keep you title tag at 65 characters or less
• Think about what users want and reflect this in the page title. For example the title tag for an ecommerce page would have different “intent” to a news article.
• There must be a strong relationship between the page title and content of the page
• Use terms found in the page title in the body content
• Order of the terms is important. The left most words will have most search engine weight decreasing as you move right.
• Page Titles must be unique across the site

Importance of Page Title Optimisation

The page title is not only crucial to ranking well but is also the first thing users will read in the search engine results. Looking at search engine results users will almost always scan the result headings. They will not however read all of it, instead scan the left most words in the title. As a result having primary keywords to the left of the title is not only important for search engine optimsation but also for getting the actual visit.

To attract the attention of users the page title must resonate with the user, this is achieved by ensuring that the words users are looking for are found in the title. If so the user will read the title and continue to read the description.